Tim Larson’s expertise and research interests form bookends on his career path, from chronicling the hundred-year-old Utah broadcast history story to pioneering with Ken Foster the contemporary Integrated Marketing Communication discipline. Tim retired from full-time Department of Communication teaching in 2013 after 39 years but continues as co-director with Ken the IMC Certificate Program they initiated in 1992 and offer annually to the present.
Tim and Ken have led the evolution of integrated marketing communication from simply integrating marketing promotion tactics to digitally integrating all marketing communication efforts. The IMC Certificate Program covers areas of marketing communication that are both traditional and digital. As such, students develop IMC skills for understanding and reaching consumers in newly forming online communities and social networks as well as traditional markets.