Kenneth Foster is the co-director of the Integrated Marketing Communication Certificate Program and an Adjunct Associate Professor in the Department of Communication. Along with Tim Larson, Ken initiated the contemporary Integrated Marketing Communication research and teaching discipline. In addition, Ken teaches Principles of Advertising, Advertising Media Analysis and Planning, and Integrated Marketing Communication for the Department of Communication.
Tim and Ken have led the evolution of integrated marketing communication from simply integrating marketing promotion tactics to digitally integrating all marketing communication efforts. The IMC Certificate Program covers areas of marketing communication that are both traditional and digital. As such, students develop IMC skills for understanding and reaching consumers in newly forming online communities and social networks as well as traditional markets.