The objectives of the Integrated Marketing Communication Certificate Program are to:
Recognize the importance of integration and analytics in the marketing communication process
Emphasize the stature and importance of IMC as it is practiced against a backdrop of ever-changing social, economic, and competitive developments in local, regional, national, and global markets
Produce knowledgeable marketing communicators who are equipped with the necessary knowledge and skills to introduce, practice, and manage integrated marketing communication and analytics in their organizations.
Learn More About IMC (PDF)
The IMC Certificate is a post-baccalaureate program targeted to communication, marketing, and business professionals and students in all types of organizations who want to become able and knowledgeable integrated marketing communicators and managers. All organizations—business, government, nonprofit, education, religious, and volunteer—need marketing communicators.
The IMC Certificate Program assumes some basic knowledge of marketing communication theory and practice on the part of applicants but does not require any specific work experience.
Class Meeting Schedule
Formed spring semester and continuing on Monday nights from 6 to 9 p.m., the non-credit IMC Program consists of 15 three-hour modular sessions. The next IMC class runs January through April 2017.
The Integrated Marketing Communication (IMC) Certificate Program is a concentrated one-semester course delivered through an integration of guest speakers, lectures, discussions, class activities, topic related assignments, and individual IMC projects. The discussions, assignments, activities, and projects strengthen the marketing communicator’s ability to employ higher-level critical and analytical thinking skills. As such, students do not merely learn new material, but creatively apply, analyze, synthesize, and evaluate IMC related theories, concepts, and models using simulations, case studies, class discussions, and projects.
The full tuition for the IMC Certificate Program is $1500.